The Challenge:
When our client in the garage door and automatic gate industry came to us, they were facing a significant challenge—each lead was costing them around $350, and their cost-per-click (CPC) ranged from $10-$15. These high expenses were hampering their ability to scale and stay competitive in a crowded market.

The Solution:
At Advocate1917, we understood that to reduce these costs, we needed a strategy that went beyond simply tweaking bids or ad copy. By conducting deep research and analysis, we were able to identify a niche market within the garage door and automatic gate industry that was being overlooked by bigger competitors. Instead of fighting for the same high-cost keywords, we honed in on a more specialized segment, avoiding oversaturated areas that were driving up costs.

We also made adjustments to targeting, messaging, and placements, ensuring our ads reached the most relevant audience. By focusing on this refined approach, we were able to dramatically reduce the competition for ad space while still delivering qualified leads.

The Results:
After implementing this strategic shift, the transformation was remarkable. Our client’s cost per lead dropped from $350 to an average of just $95-$115, making their marketing investment far more efficient. Furthermore, we slashed their CPC from $10-$15 to an incredible $1. This allowed the business to acquire more leads at a fraction of the original cost, all while competing in a market that seemed impossible to break through.

Conclusion:
At Advocate1917, we don’t just aim to lower costs—we aim to maximize impact. By understanding our client’s industry and developing specialized, data-driven strategies, we not only saved them money but positioned them for long-term success. We’re proud of the results we’ve achieved, and this case is just one example of how we can help businesses thrive, even in highly competitive markets.

Ready to take your company to the next level? Let’s chat and see how we can help you reduce costs and grow your business.