Paid Media
Google Ads, Meta, LSA, CTV. Full-funnel strategy and hands-on buying. No outsourcing, no account managers.
Paid media, SEO, and web — built by operators who've managed $20M+ in ad spend across 100+ verticals. We don't outsource. We don't overpromise. We deliver.
Impressions, clicks, and dashboard charts are inputs. What matters is whether the right people are reaching out, ready to buy. That's what we track — and what we're paid on.
Strategy and execution don't survive a handoff. When the person who planned your account isn't the one running it, things quietly slip.
If you've been promised results that didn't show up, that's not paranoia — it's pattern recognition. We built Advocate to be the exception.
That's what Advocate is built to fix.
No fluff. No handoffs. Three steps from call to growth.
We dig into where your business is, what's not working, and whether we're actually the right fit. No pitch deck. No pressure.
We build your paid media campaigns, SEO foundation, or web presence from scratch — hands-on, not handed off. You'll know exactly what's being done and why.
We track what matters: qualified leads, CPL, revenue. Monthly reporting that's actually readable. You own the accounts — always.
Six disciplines — one accountable team. No outsourcing, no handoffs.
Google Ads, Meta, LSA, CTV. Full-funnel strategy and hands-on buying. No outsourcing, no account managers.
Technical audits, local SEO, content strategy, and on-page optimization. Built to rank and convert.
Conversion-focused landing pages and full sites. Fast, mobile-first, and built on your stack.
GA4, GTM, attribution modeling, and data integrity audits. Know what's actually working.
GoHighLevel automation, email and SMS sequences, pipeline buildout. Close more of the leads you're already generating.
White-label paid media and SEO for agencies. 20+ active partnerships. We're your silent operator.
Results across eCommerce, B2B, and lead generation — from local service businesses to national campaigns.
Rebuilt campaign architecture from scratch on an underperforming account. ROAS climbed from ~12x to a sustained 30–52x peak. Revenue grew 350% without proportionally scaling spend — efficiency drove the growth.
Rebuilt targeting and bidding strategy. Grew attributed revenue from ~$38K to ~$66K/month without increasing spend. Our engagement was performance-based — our highest monthly fee was $2,715, earned on results.
If our campaigns don't produce the qualified leads we commit to, we cut you a check. We don't do free-forever retainers, and we don't take your money without delivering.*
Spend floors, what "qualified" means for your vertical, and minimum engagement length are all locked in writing before we start. Full terms in the FAQ.
The name came from how clients described their experience: “You advocate for us. You educate, you listen, and you don’t dismiss our questions.” It stuck.
The 1917 is Proverbs 19:17 — “Whoever is kind to the poor lends to the Lord, and he will reward them for what they have done.” It’s not a tagline. It’s the reason this agency operates the way it does: some people come to us with capital and no clarity, others with clarity and no capital. Either way, we try to send them home with a better next step than they walked in with — whether or not they hire us.
Lincoln put it simply: “Whatever you are, be a good one.” That’s the standard.
No account managers. No handoffs. The three people running your account are the three people on this page.

Husband, father, former teacher who stumbled into marketing, realized he was wired for it, and built Advocate to run paid media the way he wished his first clients had been treated.

Keeps the agency — and Blake — on track. If you're a client, she's the reason onboarding doesn't slip and reports land on time.

The designer behind the creative. Her graphics are why Advocate campaigns don't look like everyone else's.
Yes — we serve clients nationally across 100+ verticals.
No pitch deck. No pressure. Just a real conversation about whether we're the right fit for your business.