Does marketing actually make sense for your business?
Most agencies will tell you the answer is always yes. We won't. Punch in your real numbers and see whether paid demand pencils out before you spend a dollar. Activity isn't outcome, and the math should prove it first.
Sliders start at general U.S. industry norms (2024-2026). Enter your own numbers for an accurate read.
What one new customer pays on the first sale.
The share of that ticket left after the cost of delivering it.
How many times an average customer buys over the relationship. Leave at 1 for one-time jobs.
All-in marketing spend divided by new customers won.
Every dollar spent acquiring a customer returns at least three in margin. This is a business worth scaling with paid demand.
The numbers say it's worth a real conversation. We scope every engagement to a flat qualified-lead count. Qualified leads, or we cut you a check.
Directional estimate, not a quote. Starting figures are normalized U.S. industry ranges (2024-2026) drawn from public benchmarks; your real ticket, close rate, and seasonality move the result. Sources: LocalIQ, WordStream, The Knot, JLC Cost vs. Value.
The number that matters is value-to-cost
The ratio at the top compares the margin a customer brings against what it costs to win them. At roughly 3-to-1 or better, paid marketing has real room to work. Between 1.5 and 3, it can still work, but execution has to be tight. Below that, the smarter move is to fix the unit economics first.
If the math is close, the lever is rarely more spend. It is usually a higher average ticket, a better close rate, or faster follow-up on the leads you already get. That is the honest conversation we would rather have up front than three months in.